Taking the lead in going abroad. “Made in China” Business Card ;
Adhering to the concept of “not stable without domestic market, not strong without overseas market” from the beginning of its development, Chery unswervingly has followed the path of internationalized development road. By advancing overseas localized development according to local conditions and taking an active part in construction of “community of human destiny”, Chery has gradually grown into a Chinese brand involved deeply in the global value chain, thereby contributing “Chery Plan” for Chinese brands to advance global strategy.
As of November 2020, Chery globally has established R&D bases in Wuhu (headquarters), Shanghai, Europe, North America, the Middle East and Brazil, 10 overseas plants, and more than 1,500 dealers and service dealers. Overseas total production capacity reaches 200,000 vehicles/year. Chery Group has exported its automobile products to more than 80 countries and regions, including 46 countries and regions along “the Belt and Road”.
Chery Automobile has won the honorary title of “Most Popular Chinese Automobile Brand” in Russia four times; and Effie Awards in Chile, known as marketing award “Oscar”. Moreover, TIGGO 3, TIGGO 5, ARRIZO 7 and other vehicle models successively won the honor of “Cars of the Year Award” in Brazil, Chile and other countries.
Chery has established four professional plants with complete processes through sole proprietorship, joint venture and cooperation in Brazil, Russia and other countries. Represented by Brazil Industrial Park, the automobile industrial park for vehicle and main parts and components supporting has been established to achieve output of complete industry chain, which enhanced comprehensive competitiveness of Chinese brands in the global market.
In the overseas development process, Chery always regards itself as a member of economic and social development for the countries where Chery is located, actively fulfills corporate social responsibility, supports local public welfare establishments, such as disaster relief, environmental protection, education, and people’s livelihood, and practices its commitment of Chinese brand to local users, partners and the public.